Job Description:

• Primarily responsible for planning and execution of Buyer Growth channel objectives with focus on user conversion, and retention strategies - with objective on optimizing the channels performances
• Primarily responsible for data extraction and performance analysis of CRM channels
• Primary ownership of Daraz Club & Loyalty; Channel strategy & performance analysis
• Responsible for assessing & optimization push notification journeys
• Report & communicate outcomes of the analysis/CRM reports
• Broadly responsible for coordinating with other CRM associates to align on the multi-channel strategy and maintain a coherent strategy in relation to other CRM engagement channels
• Plan & conduct A/B testing and optimize the channels by identifying the key areas of improvements
• Coordinate with cross functional teams as the face of CRM, where required
• Serve a supporting role in execution of operational tasks, if required
• Assist CRM Manager in performance analysis (gather data, prepare spread sheets) on a daily, weekly, monthly basis
• Assist with other work as and when required by the Management.

Requirements:

• Master’s Degree in Business, Marketing, Business Management or Equivalent Professional Qualification
• Minimum 1 year of professional work experience preferred. 6-12 months experience in CRM / digital marketing operations is an added advantage
• Proficiency in basics SQL, HTML and MS Office tools, especially Excel required
• Creative, hardworking, methodical and very structured
• Ability to work independently and within the team, and manage a team
• Willingness to learn, be a self-starter, try new things, live outside of normal comfort zone.

Competencies

• Technical
• Analytical
• Communication
• Initiative
• Team Player

Benefits:

• International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.
• A platform to learn from Alibaba’s world-leading ecosystem
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders
• Competitive salary and incentive package
• Health & Medical insurance.

Source: Merojob

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