MUST HAVE: 

• At least 3-5 years of professional experience as a digital marketing specialist for either an in-house or agency setting. 
• At least 3 years of experience running campaigns in Meta Business Manager and Google ads. 
• Experience with Google Adwords, GA4, Google Tag Manager, Conversion, Event and Goal Tracking. 
• Excellent communication skills, both written and verbal.  
• Great organizational skills and attention to detail. 
• Ability to work with a team and independently. 
• Able to thrive in a fast-paced, deadline-driven environment.
• Excellent planning, analytical, and personal management skills.
• Ability to manage multiple projects and deadlines simultaneously with a sense of urgency. 
• Ability to quickly adjust priorities to respond to pressing demands. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, Communications, Advertising or similar field of study. 
• 3-5 years of relevant experience; strong marketing background with proven results. 
• Ability to translate data into actionable marketing plans. 
• Work experience with Google Analytics, Meta Business Manager, and Google Ads. 
• Solid organizational, communication skills, and institutional knowledge. 
• Strong written and verbal communication skills. 
• Passion for all things digital. 

Responsibilities:

• Work with Digital Director to plan, organize, activate, and control the day-to-day strategy, reporting, and executional processes while bringing a perspective to strategy development and the execution of digital campaigns. 
• Work with senior staff (account management, sales, and creative teams) to plan and implement digital advertising and marketing initiatives to serve the clients’ needs. 
• Develop digital media plans, manage and coordinate budget allocation, ground research, supervise creative development and production, and monitor campaign effectiveness. 
• Engage with both the internal team and the sales members to maximize effectiveness. 
• Manage Google Ads and Facebook Ad Manager projects for assigned clients on a daily basis, ensuring proper strategy implementation. 
• Anticipate client’s needs to ensure overall campaign success, and subsequently the agency’s advancement. 
• Track campaign performance daily, report weekly progress and achievements, and assist in the determination of monthly media budgets. 
• Maintain daily contact with internal departments to correct, improve, and optimize clients’ campaigns.  

Source: Merojob

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