Job Description

• Developing and implementing marketing and branding strategies to increase the sale of various food products.
• Studying consumer wants, needs, and food purchasing patterns.
• Assisting in the creation of pricing strategies to increase the company’s profit.
• Creating marketing collateral—promotional emails, social media posts, copy for ads and banners, landing pages, and sales pages.
• Setting up paid advertising campaigns, monitoring their effectiveness, and performing A/B testing to understand what works best for different audiences.

Job Specification

• 3+ years of experience working in Food Marketing and managing marketing campaigns
• Bachelor’s degree in Marketing or a relevant field
• Excellent knowledge of the food industry
• Ability to identify with the consumers’ psychology
• Strong communication and interpersonal skills.

Source: Kumarijob

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