Other Specification

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in a marketing role or internship is a plus.
• Strong understanding of marketing principles and techniques.
• Familiarity with digital marketing tools and platforms.
• Proficiency in using analytics tools to track and report on marketing performance.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Knowledge of design software or experience in graphic design is a bonus.

Job Description

• Conduct research on educational trends, student preferences, and competitor activities. Stay updated on international and local educational systems and regulations.
• Build and maintain strong relationships with prospective students and their parents, as well as with educational institutions, universities, and colleges.
• Implement digital marketing campaigns, including website management, SEO, SEM, social media, and email marketing, to target and engage students and parents effectively.
• Develop and maintain informative and engaging content related to educational programs, application processes, scholarships, and visa procedures. Create relevant blog posts, articles, and marketing materials.
• Assist students in the admissions process, guiding them through application procedures, documentation, and interview preparations.
• Identify and establish partnerships with educational institutions, universities, and colleges to expand the consultancy's reach and offerings.
• Organize and participate in educational fairs, seminars, and webinars to connect with potential students and parents.
• Manage the marketing budget, monitor expenses, and ensure cost-effectiveness in all marketing activities.
• Ensure consistent brand representation and messaging across all marketing materials and communications.
• Track and analyze marketing campaign performance, including lead generation, conversion rates, and ROI. Prepare reports to measure the effectiveness of marketing strategies.

Source: Merojob 

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