Job Responsibilities:

• Conduct market research to identify potential clients, industry trends, and competitor activities
• Analyze data to refine marketing strategies and target audiences
• Identify and qualify potential leads through various channels, including online platforms, industry events, and networking
• Develop and maintain a lead database for follow-up and conversion
• Create compelling marketing materials, including brochures, presentations, case studies, and website content
• Ensure all content is accurate, up-to-date, and aligned with the firm's brand messaging
• Manage the firm's online presence through website updates, SEO, email campaigns, and social media platforms
• Engage in proactive online reputation management by finding relevant guest comments (positive or negative) on social media channels and respond accordingly
• Monitor and report on digital marketing metrics to assess campaign effectiveness
• Plan and coordinate participation in industry conferences, trade shows, and networking events
• Organize webinars or workshops to showcase the firm's expertise
• Cultivate relationships with existing and potential clients through regular communication and follow-ups.
• Gather client feedback to improve service offerings and client satisfaction
• Maintain brand consistency across all marketing materials and channels
• Ensure all messaging aligns with the firm's values and positioning
• Develop and implement effective sales strategies and plans to achieve revenue targets
• Collaborate with technical teams to understand and effectively communicate the firm's services and capabilities
• Manage photo/video shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field. A background in service field is a plus.
• Minimum of 5 years of experience in marketing, preferably in the engineering or technical services sector.
• Strong understanding of marketing principles, strategies, and tactics
• Proficient in using marketing tools, CRM systems, and digital platforms
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Analytical mindset with the ability to interpret data and make informed decisions
• Familiarity with engineering services, terminology, and industry trends
• Ability to develop innovative marketing campaigns and strategies
• Strong networking abilities and relationship-building skills
• Results-oriented with a proven track record of meeting or exceeding sales targets
• Capable of identifying marketing challenges and proposing effective solutions.

Source: Merojob

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