Job Description

Regional Campaign Execution:

• Plan, coordinate, and execute marketing campaigns and events tailored to the local market.
• Customize corporate marketing initiatives to align with regional needs and preferences.

Local Brand Representation:

• Serve as the face of the company within the designated region, embodying brand values and messaging.
• Develop and maintain relationships with local stakeholders, partners, and influencers.

Event Management:

• Organize and manage on-ground events, trade shows, seminars, and product launches to engage local audiences.
• Coordinate logistics, booth setup, signage, and collateral.

Lead Generation:

• Collaborate with sales teams to identify target accounts and prospects within the region.
• Implement lead generation strategies, such as door-to-door visits, networking, and direct outreach.

Market Research:

• Gather insights about the local market, competition, and customer preferences.
• Provide feedback to the central marketing team for strategic refinement.

Content Localization:

• Adapt marketing materials, content, and messaging to resonate with the local audience.
• Ensure consistent branding and messaging across all materials.

Sales Enablement:

• Provide sales teams with localized marketing collateral, presentations, and resources.
• Assist in training sales representatives on new products or campaigns.

Reporting and Analysis:

• Track and measure the performance of regional campaigns and events.
• Generate reports on key metrics, insights, and ROI for management review.

Budget Management:

• Manage regional marketing budgets, allocate resources effectively, and ensure cost-efficient campaign execution.

Cross-Functional Collaboration:

• Collaborate with various teams, including marketing, sales, product, and operations, to align strategies and goals.

Job Specification

Education and Experience:

• Bachelor's degree in marketing, business, or related field (or equivalent experience).
• Previous experience in field marketing, event management, or related roles is preferred.

Marketing Expertise:

• Understanding of marketing principles, branding, and campaign development.
• Familiarity with both traditional and digital marketing channels.

Event Management:

• Proven ability to plan, organize, and execute successful on-ground events, trade shows, and seminars.
• Experience in coordinating logistics, booth setup, and event promotion.

Local Market Knowledge:

• Insight into local market dynamics, consumer behaviors, and competitive landscape.
• Ability to adapt global marketing strategies to suit regional needs.

Relationship Building:

• Strong interpersonal skills to build and maintain relationships with local partners, influencers, and stakeholders.
• Collaborative approach to working with cross-functional teams.

Communication Skills:

• Excellent verbal and written communication skills for delivering compelling messages to local audiences.
• Ability to tailor messaging based on cultural and regional nuances.

Project Management:

• Organizational skills to manage multiple campaigns and initiatives simultaneously.
• Attention to detail in coordinating campaign materials and resources.

Analytical Abilities:

• Proficiency in analyzing campaign performance data and deriving actionable insights.
• Ability to measure ROI and report on key metrics to stakeholders.

Marketing Tools and Software:

• Familiarity with marketing software, CRM systems, and tools for creating and distributing marketing materials.
• Proficiency in Microsoft Office suite.

Creativity and Innovation:

• Creative mindset to develop localized marketing campaigns and initiatives that resonate with the target audience.
• Ability to think outside the box and propose innovative ideas.

Flexibility and Adaptability:

• Willingness to adapt to changing market conditions and adjust strategies accordingly.
• Ability to travel and work outside regular office hours as required.

Problem-Solving:

• Strong problem-solving skills to address unexpected challenges during campaign execution.

Budget Management:

• Ability to manage regional marketing budgets, allocate resources effectively, and track expenditures.

Ethical Conduct:

• Commitment to ethical conduct in all interactions and adherence to company policies.

Motivation:

• Intrinsic motivation to achieve regional marketing goals and contribute to the overall marketing strategy.

Source: Kumarijob

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