Other Specification

• Bachelors in IT, Information management, Digital Marketing or a related field.
• Proven experience in Digital Marketing Role along with graphic designing skills, with a portfolio showcasing a range of digital marketing materials.
• Proficiency in graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other relevant software.
• Knowledge of SEO and its impact on content design.
• Familiarity with web design, graphic design, video content and motion graphic is a plus.
• Excellent communication skills to collaborate with marketing teams and understand their objectives.
• Creative thinking, attention to detail, and the ability to work under deadline
• Strong understanding of digital marketing principles and strategies.
• Candidates must possess a valid driver's license and have access to their own vehicle.

Job Description

• Develop, implement, and manage comprehensive digital marketing strategies that align with the company's overall marketing objectives.
• Stay updated on digital marketing trends, monitor the performance of digital assets, and optimize designs based on user engagement data and insights.
• Manage and maintain the company's social media profiles, including posting updates, responding to comments, and growing the online community.
• Create and execute email marketing campaigns, including designing templates, segmenting lists, and analyzing campaign performance.
• Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to increase organic and paid search visibility.
• Monitor and analyze the performance of digital marketing initiatives using analytics tools, and prepare regular reports to assess the effectiveness of campaigns.
• Design infographics, illustrations, and visual elements to support content marketing efforts, making information more visually appealing and shareable.
• Plan and manage digital advertising campaigns, such as Google Ads, Facebook Ads, and display advertising, to drive traffic and conversions.
• Ensure the company's website is up-to-date, user-friendly, and optimized for performance and conversions.
• Implement lead generation strategies and capture leads through various online channels.
• Design graphics for social media platforms, including posts,logos, banners, cover images, and advertisements to increase engagement and reach.

Source: Merojob 

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