Qualification: Master’s degree in business administration, specialization in marketing is preferred. Background in Marketing and Brand Management, Digital marketing having a minimum of 8 years of proven experience. Proficiency in Digital marketing tools and analytics will be preferable.

Responsibilities:

• Develop and implement brand strategies, driving brand awareness, differentiation and growth.
• Manage snacks product portfolio, including development and optimization.
• Conduct market analysis for snacks category insights.
• Use consumer data for product and marketing decisions.
• Execute integrated marketing campaigns for snacks division.
• Define brand positioning and messaging.
• Collaborate on packaging designs for brand communication.
• Insights on pricing strategies.
• Foster cross-functional alignment for brand initiatives.
• Management of brand marketing and activities budgets efficiently.
• Stay updated on industry trends and competitor activities.

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