Other Specification:

• Bachelor’s degree in marketing, business, or a related field with a minimum of 3 to 4  years of work experience in digital marketing
• Well-versed with digital marketing concepts and practices
• Well-versed with various platforms like; Google analytics, Ad platforms- Google Ad words, PPC, Facebook Ads & Instagram Ads
• Multitasking and ability to meet deadlines
• Excellent communication and writing skills
• Good understanding of office management 
• Ability to work independently 
• Capable of Making Ads Design.

Job Description:

• Assist all the digital marketing campaigns and execution including marketing database, email and display advertising campaigns.
• Accountable for all content marketing initiatives to drive traffic, engagement, and leads, that deliver sales and customer retention.
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• Media Planning, Design & Content Coordination, and placing all the digital ads (Facebook & Google ads) for all the major campaigns and events.
• Effective data analysis of website and marketing analytics tools (e.g., Google Analytics, Google Search Console, WebTrends, SEMRush, Ahrefs, Firebase Analytics, etc.)
• Planning and executing remarketing campaigns in Google Adwords and Facebook Ad Manager for better drip campaigns.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, website, and display advertising campaigns.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Collaborates with internal teams to create landing pages and optimize the user experience. (WordPress, HTML, CSS, GitHub)
• Management of creative resources including designers, writers, and other agency personnel.
• Prepare performance tracking reports and identify suitable right opportunities for creating impactful and viral campaigns, analyze conversion ratio and enhance as needed by the users
• Capable of Managing Online Marketing Leads, e-mail, Social Media/ Digital Promotions, etc.

Source: Merojob

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