Key Responsibilities:

• Develop and execute comprehensive marketing plans and campaigns to increase brand awareness and drive sales.
•  Create engaging content for marketing materials including websites, social media, and other digital platforms.
• Coordinate with the sales team to develop and implement strategies to generate leads and increase conversions.
• Analyze market trends, customer behavior, and competition to inform marketing strategies.
• Build and maintain strong relationships with industry partners, including travel agents, hotels, and airlines.
• Manage the company’s social media presence, including creating and publishing content and engaging with followers on Facebook, Instagram and Tik-Tok.
• Develop and manage the company’s email marketing campaigns, including newsletters and promotional offers.
• Monitor and report on the effectiveness of marketing campaigns, using data and analytics to inform future strategies.
• Collaborate with other departments within the company to ensure consistency in messaging and branding.
• Attend industry events and conferences to stay up-to-date on the latest trends and network with potential partners.
• Regular visit of travel agencies and corporate houses to generate sales and pass to sales departments.
• Communicate the ongoing products and promotion to travel agents and corporate houses through WhatsApp, email, phone and SMS.

JOB SPECIFICATION:

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 3-5 years of experience in marketing, preferably in the travel industry.
• Strong communication and interpersonal skills, with the ability to work effectively with internal and external stakeholders.
• Experience developing and executing successful marketing campaigns across multiple channels, including digital and traditional media.
• Experience using data and analytics to inform marketing strategies.
• Knowledge of social media platforms and how to leverage them for marketing purposes.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team, with a strong work ethic and attention to detail.
• Understanding of SEO, PPC and other online marketing techniques.
• Knowledge of marketing automation and email marketing tools.
• Passion for travel and the travel industry.

Source: Merojob

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