What We're Looking For:

• Proven experience in managing successful PPC campaigns.
• Deep knowledge of Google Ads, Bing Ads, or other search platforms.
• Analytical mindset with a focus on data-driven decision-making.
• Strong understanding of keyword research and SEO principles.

 What You'll Do:

• Keyword Research and Selection: Conducting in-depth keyword research to identify relevant and high-performing keywords for targeting in ad campaigns.
• Campaign Setup and Structure: Creating and setting up Google Search ad campaigns with well-organized ad groups and targeted keywords.
• Ad Copy Creation: Crafting compelling ad copy that is relevant to the selected keywords and resonates with the target audience.
• Ad Extensions Implementation: Utilizing various ad extensions (such as sitelinks, callouts, call extensions) to enhance ad visibility, provide additional information, and improve the overall performance of the ads.
• Bid Management and Budget Allocation: Monitoring and optimizing keyword bids to ensure ads are displayed in relevant search results and optimizing budget allocation to achieve the best possible ROI.
• A/B Testing and Experimentation: Conducting A/B tests (split testing) on ad variations to determine which perform better and drive higher conversions.
• Quality Score Optimization: Improving the quality score of ads by ensuring ad relevance, landing page experience, and click-through rates are optimized.
• Performance Analysis and Reporting: Analyzing campaign performance metrics and key performance indicators (KPIs) to measure success and identify areas for improvement.
• Competitive Analysis: Monitoring competitors' search ad strategies, identifying strengths and weaknesses, and using this information to refine and optimize own ad campaigns.
• Client Communication: Interacting with Managers and internal stakeholders to understand their business objectives, providing regular updates on ad performance, and offering insights and recommendations for improvement.

Nice to Have:

• Proficiency with tools like Google Analytics, Google Tag Manager, and Datorama.

 What We Offer:

• Ample opportunities for personal and professional growth.
• A positive and collaborative working environment with frequent team-building activities.
• A 5-day work week (Monday to Friday) for a healthy work-life balance.
• A competitive salary package.

Ready to take your search ad expertise to the next level? Don't miss this chance to join our innovative and dynamic team!

Source: Merojob

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