Other Specification:

• Bachelor's degree in marketing, business administration, or related field ( Relevate master's degree in Marketing will be an advantage)
• Marketing knowledge (ATL, BTL and Digital)
• Good interpersonal communication skills
• Insight on local consumer behavior and consumer media exposure of the region they represent
• Strong understanding of regional market dynamics, consumer behavior, and cultural nuances
• Experience in planning and executing multi-channel marketing campaigns.

Job Description:

• Conduct market research to identify customer needs, preferences, and market trends in the region/ branches

• Analyze competitor activities and identify opportunities for marketing competitiveness
• Develop a comprehensive regional marketing Plan aligned with overall business goals
• Determine target audience segments and tailor marketing campaigns accordingly
• Plan, execute, and monitor integrated marketing campaigns across multiple channels, including print, events
• Create and implement branding strategies to improve the company's brand image and market positioning
• Plan and execute regional promotional activities to increase customer acquisition, engagement, and retention
• Plan and participate in local events, trade fairs, and exhibits in order to market the products and services of the business
• Conduct data and metric analysis to identify areas for improvement and provide data-driven recommendations
• Conduct market research in the designated region to discover market trends, customer requirements, and the level of competition
• Collaborate with the HO Marketing to adapt marketing campaigns to regional needs
• Collaborative mindset with the ability to work effectively in cross-functional teams
• Flexibility to travel within the region as required.

Source: Merojob

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