Other Specification:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience in marketing, preferably in the software or technology industry
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Proficiency in digital marketing tools and platforms
• Familiarity with core banking solutions and the cooperative financial sector is a plus
• Ability to work independently as well as in a team.

Job Description:

Marketing Staff for Software Development Company. As a Marketing Staff member at Planet Earth Solutions Pvt. Ltd., you will play a crucial role in promoting our core banking solution, EVEREST, to our target market. Your responsibilities will include:

• Developing Marketing Strategies: Collaborating with the marketing team to devise effective marketing strategies and campaigns to create awareness and generate leads for EVEREST.
• Market Research: Conducting market research to identify target audiences, market trends, and competitors, and utilizing this information to refine marketing strategies.
• Content Creation: Creating engaging and persuasive content for marketing collateral, including brochures, website content, social media posts, and press releases, highlighting the features and benefits of EVEREST.
• Digital Marketing: Executing digital marketing campaigns, including email marketing, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) campaigns, to generate leads and drive customer engagement.
• Event Management: Assisting in organizing and coordinating marketing events, such as conferences, seminars, and webinars, to showcase EVEREST and generate leads.
• Lead Generation: Implementing lead generation strategies, including identifying potential clients, nurturing leads, and qualifying prospects through various marketing channels.
• Sales Support: Collaborating with the sales team to provide marketing support, such as creating sales presentations, attending client meetings, and addressing customer inquiries related to marketing materials.
• Performance Analysis: Tracking and analyzing marketing campaign performance metrics and reporting on the effectiveness of marketing initiatives to management.
• Customer Relationship Management (CRM): Utilizing CRM tools to manage and maintain customer data, track customer interactions, and support customer retention and upselling activities.

Join our dynamic team and contribute to the success of EVEREST, our flagship core banking solution. If you are passionate about technology and marketing, and eager to make an impact in the software development industry, we would love to hear from you.

Source: Merojob

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