Key Duties:

• Develop and implement marketing plans and projects for new and existing service
• Manage the productivity of the marketing plans and projects and exploring ways of improving existing services, and increasing revenue through enrolling new corporate clients and consultants.
• Conduct market research and analyses current market condition to determine market requirements for existing and future services.
• Monitoring and analyzing market trends and study competitors, partners and substitute products and services
• Expand and develop marketing communication platforms including social media platforms.
• Determine and manage the marketing budget and deliver marketing activity within agreed budget
• Maintaining and developing relationships with new and existing clients, developing industry linkages so that they continue to use Neuro Hospital services
• Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.
• Evaluate, review and report on all marketing activity and results.
• Identify and map the target customers (corporate & non-corporate).
• Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.
• Organize CMEs (Continuing Medical Education) for promotion of the activities and services of the medical departments and specialties.
• Organize outreach programs with prospective patient communities.
• Assist in designing, printing brochures, leaflets and other hospital marketing materials.
• Track leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.

Job Requirements / Qualifications:

• Bachelor’s degree in Marketing or equivalent from a recognized institution.
• Minimum of two years working experience in aggressive marketing and sales.
• Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage.
• Proficiency in Microsoft Office.
• Digital marketing skills.

Competencies and Capabilities:

• Ability to work without supervision.
• Good organizational and time management skills.
• Excellent public relations and communication skills.
• Ability to influence and attract potential clients to programs.
• Self-driven individual who motivates and inspires confidence
• Strategic thinker and a problem solver.
• Team leadership skills, persuasiveness, adaptability, creativity, good judgment and decision-making ability.
• Sales and marketing skills.Creative and innovative.

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