Job description:

• Analyze brand positioning and consumer insights, maintain brand consistency organization-wide, and move the brand forward through innovative ideas.
• Shape, communicate, and implement vision and mission – Align the company around the brand’s direction, choices, and tactics
• Protect the brand during times of errors or mistakes
• Think long-term and implement medium- short-term actions – Translate brand elements into plans and go-to-market strategies
• Drive cohesive, well-rounded campaigns promoting the products, partnerships, thought leadership, experiential marketing, external communications
• Develop integrated content and storytelling across traditional and digital channels,
• Work with agency partners and cross-functionally with creative, product, sales, and RD functions to ensure consistent, timely, and impactful messaging that aligns with the strategic business goals.
• Provide sales support through advertisements, media, point-of-sale, partnerships, and relationship marketing
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Lead creative development to motivate the target audience to take action.

Education/Qualifications:

• Bachelors Completed
• Advanced ability to communicate
• Knack for creativity, capacity to read trends
• Command of presentation skills
• Understanding of Project management.

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