Other Specification:

• Bachelor's degree required
• Experience and skills in Advertising/Digital Marketing
• Proven work experience as an Online Advertising Campaign Manager or similar role
• Good writing and editing skills in English
• Experience doing research using multiple sources
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Proficiency in managing social media advertising campaigns on platforms like Facebook Ads, Instagram Ads, and TikTok
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
• Exceptional communication and writing skills.

Job Description:

We are seeking a skilled and experienced Digital Marketing & Advertising Specialist. You will be responsible for creating and managing effective online advertising campaigns across various platforms, including search engines (such as Google Ads and Bing Ads), social media platforms (such as Facebook Ads, Instagram Ads, and Tiktok), display networks, and video advertising (including YouTube Ads).

• Research advertising trends and competitors’ pricing and products
• Execute projects with the team to create content
• Create and manage online advertising campaigns across various platforms, such as search engines (Google Ads, Bing Ads), social media (Facebook Ads, Instagram Ads), display networks, and video advertising (YouTube Ads), Tiktok
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Monitor campaign performance, analyze key metrics, and provide regular reports to    stakeholders, highlighting insights and recommendations for improvement
• Create reports on the growth and analytics of campaigns
• Collaborate with cross-functional teams, including graphic designers, content creators, and developers, to ensure cohesive messaging and branding across digital advertising campaigns
• Monitor and ensure compliance with advertising guidelines, data privacy regulations, and industry standards.

Source: Merojob

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