Responsibilities:

• Developing Digital Marketing Strategies: Creating and executing comprehensive digital marketing strategies to achieve business goals, increase brand awareness, and drive traffic to the company’s online platforms.
• Content Creation and Management: Developing and managing content for various digital channels, including websites, blogs, social media, email campaigns, and other marketing materials.
• Social Media Management: Managing and growing the company’s presence on social media platforms, creating engaging content, monitoring interactions, and analyzing performance metrics.
• Search Engine Optimization (SEO): Implementing SEO best practices to improve the company’s online visibility, increase organic search traffic, and optimize website content for search engines.
• Email Marketing: Planning, executing, and optimizing email marketing campaigns to nurture leads, engage customers, and promote products or services.
• Pay-Per-Click (PPC) Advertising: Managing PPC campaigns on platforms like Google Ads or social media platforms to drive targeted traffic and generate leads.
• Analytics and Reporting: Monitoring and analyzing digital marketing performance metrics using tools like Google Analytics and providing regular reports to measure the effectiveness of campaigns.
• Lead Generation and Conversion: Implementing strategies to capture leads and optimize conversion rates through various digital channels.
• Online Advertising and Remarking: Planning and executing online advertising campaigns, including display ads and remarking efforts to target specific audiences.
• Budget Management: Efficiently managing the digital marketing budget, ensuring cost-effectiveness and ROI.
• Market Research: Conducting market research and staying up-to-date with industry trends and competitor activities to identify opportunities and refine marketing strategies.
• Collaboration: Working closely with cross-functional teams, such as sales, design, and product teams, to align digital marketing efforts with overall business objectives.

Qualification:

• Bachelor’s degree or any  equivalent qualification in Marketing with Trainings support of Digital Marketing  with minimum 1 year experience in Digital Marketing of Parliament brand or Digital Marketing Agency with knowledge of Digital Marketing KPIs.
• Salary negotiable.

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