Qualification: 

• Minimum BBA/BBS or above in marketing or relevant field.

Experience: 

• Minimum 2 years of proven experience in digital marketing.

Age: Not exceeding 45 years as on application deadline.

Required Competency:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.

Job Description;

• Build, plan and implement the overall digital marketing strategy
• Stay up to date with the latest technology and best practices adopted by the market.
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Monitor competitors’ analysis and provide suggestions for improvement
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media.
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update Companies online platform.
• Co-ordinate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors.

Source: Merojob 

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