Other Specification:

• Digital Marketing Skills: Proficiency in website design and update, proficiency in WordPress, photoshop or related designing tools, digital marketing tools, social media platforms, email marketing software, and SEO/SEM techniques is essential.
• Marketing Expertise: A bachelor's degree in marketing, business, or a related field. Additionally, relevant certifications in digital marketing should be.
• Industry Knowledge: Familiarity with the IT industry, its trends, target audience, and the competitive landscape is highly beneficial.
• Creativity: A creative mindset is crucial for developing innovative marketing strategies and captivating content.
• Communication Skills: Excellent written and verbal communication skills for effective interaction with clients and team members.
• Analytical Abilities: Data-driven approach, using analytics tools to measure and optimize campaign performance.
• Adaptability: The marketing landscape is constantly evolving, so adaptability to new technologies and trends is important.
• Team Player: Marketing efforts often require collaboration with various teams, so being a team player is valuable.
• Result-Oriented: Look for someone who is focused on achieving measurable results and driving growth for the company.
• Experience: Not mandatory, previous experience in marketing or a similar role can give candidates an advantage.

Job Description:

• Developing Marketing Strategies: The Marketing Executive should be capable of creating comprehensive marketing plans that align with our company's overall goals and objectives.
• Digital Marketing Campaigns: Proficient in executing and managing online marketing campaigns, including social media marketing, email marketing, content marketing, and SEO/SEM strategies.
• Lead Generation: The Marketing Executive should be able to identify and pursue potential leads, and forward to Sales team for further process.
• Branding and Positioning: should work on building and maintaining our company's brand image, ensuring consistent messaging across all marketing channels.
• Market Research: Conducting market research to identify industry trends, competitor analysis, and customer preferences is crucial to adapt marketing strategies accordingly.
• Collateral Creation: Creating marketing materials such as brochures, presentations, and promotional content to support sales efforts and enhance brand visibility.
• Event Management: Should be capable of coordinating and managing physical event activities.
• Analytics and Reporting: Regularly monitoring and analyzing marketing campaign performance, providing actionable insights, and reporting to management for data-driven decision-making.

Source: Merojob 

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