Job Description:

•  Planning & executing exciting campaigns within Daraz for FMCG Category on a Weekly and Monthly Basis
• Coordinating with Merchandising & Onsite teams for campaign visibility on platform
• Align Campaign Artwork in collaboration with the Brand and Design team
• QC Artwork prepared by the design team to ensure it follows stated onsite guidelines and matches aesthetics requirements
• Devise a campaign calendar with weekly updates based on the plan locked
• Develop Asset Plan for each campaign stating down Onsite, CRM, Offsite real estate with dates to be employed for each campaign
• Ensure visibility for the FMCG catalogue through onsite & offsite channels (search, recommendations, CRM, paid advertising etc.)
• Maintain steady inflow of traffic to the FMCG category channels and pages from within the Daraz App/ Website and plan for Digital Marketing aligning with Brands and Performance Marketing Team
• Enable FMCG campaigns with traction mechanics such as Bundles, SKU promotions, platform discounts, discounted shipping etc.
• Identify Search Assortment Gap (finding the products searched by perspective customers in the platform) and fulfil the same (have those products available in the platform)
• Grow selling assortment, selling sellers & channel conversion rate aligning with D mart Performance Manager
• Alignment with Key Account Managers (KAMs) and category teams to finalize the list of campaigns
• Develop and execute project plans for the launch of new brands, products and segments aligning with KAMs and Category Managers
• Coordinate on preparation of Post-Mortem reports for each campaign, highlight key insights and drive future improvements based on learnings
• Design wireframe of FMCG category channels and pages in such a way that they are engaging and appealing to customers, ultimately driving conversion/ sales.

Requirements:

• Bachelors / Masters Degree from any reputed institute
• 3 to 4 years of work experience required in related industry
• Prior experience in campaign management
• Strong communication and collaboration skills
• Strong accountability and ownership values.

Importantly,we look for someone who will live by our values that define everything we do:

• Continuously Innovative
• Generosity of Spirit
• Deliver on our Promise
• Make It Personal

Benefits:

• An international working environment with a unique opportunity to learn from industry leaders
• Work closely with country and group level management to build e-commerce in Nepal
• Hands-on experience in leading a team and growing a business
• Five days working week (Monday to Friday)
• Benefit Package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up.

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