Required Degrees Bachelor of General Management
 

Experience: More Than 5 Years
 

Required Skills: Communications
 

Required Gender: Any

Responsibilities:

• Develop and implement comprehensive below-the-line marketing strategies to meet organizational goals and objectives.
• Plan, execute, and manage BTL campaigns, including experiential marketing, activations, events, promotions, and direct marketing initiatives.
• Collaborate with cross-functional teams, including marketing, sales, and creative, to ensure seamless execution of BTL activities and alignment with overall marketing strategies.
• Identify target audience segments and develop targeted BTL campaigns to effectively reach and engage them.
• Coordinate and negotiate contracts with external vendors, agencies, and suppliers to support BTL activities.
• Monitor and analyze campaign performance and effectiveness, utilizing data-driven insights to optimize future BTL efforts.
• Manage BTL budgets and resources, ensuring efficient allocation and cost-effective execution.
• Stay updated on industry trends and best practices in BTL marketing, constantly seeking innovative approaches to engage customers and enhance brand presence.
• Maintain strong relationships with external partners, agencies, and suppliers, fostering collaborative and productive partnerships.
• Ensure compliance with relevant legal and regulatory requirements in all BTL activities.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field. Additional certifications or qualifications in BTL marketing are a plus.
• Proven experience in BTL marketing, preferably in a managerial role.
• Strong understanding of BTL marketing strategies, techniques, and channels.
• Creative and innovative mindset, with the ability to develop engaging BTL campaigns that resonate with the target audience.
• Effective communication and interpersonal skills, with the ability to collaborate with internal teams and external stakeholders.

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