Other Specification:

• 2-4 years of experience in B2C/B2B Digital Marketing will be a plus.

Qualification: Post Graduation specializing in areas of marketing is preferred.

Skill Sets required:

• Excellent communication skills: To devise & edit content for various digital platforms
• Knowledge of Google AdWords, Google Analytics, Adobe, Omniture.

Purpose of the Role:

Looking for a result and data driven Digital Marketing professional who will plan, implement and execute the digital marketing strategy company portal. Develop strong and innovative digital marketing strategies, to drive traffic to sites, aligned site and generate interest in company products and services. Help creating engaging graphic, video and copy content while staying up-to-date on latest marketing technologies and social media.

A Roles & Responsibilities:

• Work as the single point resource for all marketing activities related to digital marketing & social media for the brands and maximizing the ROI from digital spending.
• Will be responsible for digital marketing budgets, go-to-market calendars, campaign strategies, tactics, action plans, and timelines
• Liaise with multiple branches and internal teams for maximizing digital marketing effectiveness
• Track and analyze site traffic flow and provide regular internal reports
• Attain key performance indicators such as increasing traffic, reducing the website bounce rate, increasing dwell time, or improving conversion for Grace Services
• Monitor, analyze, and report on all digital marketing activities on-site on a regular basis
• Review new technologies and keep the company at the forefront of developments in media
• Monitoring and maintaining brand consistency among every branch
• Creating and managing promotional collaterals to establish service branding
• Developing strategies and support Manager for ATL and BTL campaigns
• Social media content curation and management for the company
• Administrating the creation and publishing of relevant content for all active social media channels
• Liaison with the creative team for the ideation and development of visual communication
• Design, create, manage, and oversee social media campaigns including SEO/SEM and display advertising
• Monitor and guide the team to respond queries in social media channels
• Oversee creative designs published in all the channels
• Coordinate with the creative team for effective visual branding
• Monitoring and maintaining and updating content in the website of the company on a timely basis
• Coordinating with the creative team for visual branding.

Source: Merojob

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